The Expo will introduce hot-seat discussion panels relevant to the street culture industry in entrepreneurship, design and building a fashion label brand.
Your ticket pass for the event includes your seat at the main stage area to listen to some of the best in the business! Free Education and Knowledge? You bet!
Keynote speakers will be interviewed on the Main Stage, opening up creative and current conversations relevant to streetwear, music, art and sport across the two massive days at Ego Expo. Public visitors will have the opportunity for Q&A afterwards with special guests and hosts.
Meet Our 2023 Speakers
Meet Our 2022 Speakers
Lydia Tesema - OUR HOST
Lydia Tesema is an Ethiopian, Melbourne born-and-raised, powerhouse. She is a radio host, presenter, multidisciplinary creative, community developer, entrepreneur and founder and editor of Below The Surface, a creative media platform that addresses the surrounding world using different forms of expression. Her platform uses magazines, conversations and concept-style events to explore, advocate and celebrate multicultural Australia, with a particular focus on uplifting and highlighting the African Australian community.
Lydia’s current focus is to build a career within the community sector (through work at Melbourne Museum, Immigration Museum and within councils across Victoria) while simultaneously building her brand as a host, presenter and facilitator in creative, fashion and community spaces. This aside, she will forever dabble in all things creative with energy, passion and strong vision.
Meet Our 2018/19 Speakers
John Szwede – Global Brand Manager at Volley
John Szwede understands brands. He has worked with and assisted in the growth of many top tier brands, to name a few, Vans, Spy Optic, Reebok, Calvin Klein, and most recently transformed the Volley brand which has doubled in profits online and in retail stores. Kicking off the controversial ‘Grassroots’ marketing campaign – which introduced the ‘Play On’ tagline to the brand – igniting a new direction for the business.
John Szwede stated the campaign speaks to the frustration of many young Australians who feel like their freedom is being eroded, instead of advanced. In 2018, Volley has seen massive growth in China and it doesn’t look like it’s slowing down anytime soon. Volley tested the market with a 25sqm glass cylinder pop up shop at Beijing Xidan Joy City, a shopping centre that sees 26,000,000 customers through its doors annually. By July, it had opened a 100sqm flagship store in Shanghai and offer Volley’s largest assortment of footwear, apparel and accessories. It is the first ever dedicated flagship Volley retail store in the history of the 79-year-old brand. Volley will continue to open over 50 new stores across China by 2020.