NEWS

We promised the 2022 Ego Expo would be huge, and we ARE delivering that promise. The partnership with Foot Locker is JUST one of the big...

Over the last few years, paint and sip studios have popped up all around Melbourne, but none come close to the experience you'll have at...

Soli, 27, is a singer-songwriter who has spent the last two years stepping into her artistry and taking music seriously. “If I had to box...

2021 has been a hell of a year. It was a year of incredible highs and unbelievable lows across every industry. We saw another Astroworld...

You might have seen the beginning of our latest series with Collarts which celebrates the fashion journey of just some of their...

Apparel Studios now dubbed AS Colour because people struggled with spelling Apparel (or was it aparrel? Was it two p’s or two r’s?) was...

The sudden passing of Virgil Abloh has left a gaping hole in every dreamer's heart. If I had the ability to ask every person who knew him...

At 26 years old, Adrian Swish has come a long way from the young Macedonian boy who wondered how music was made. “I grew up with a bit of...

The promise to make Ego Expo 2022 bigger and better than the rest (which is hard considering how good the last few were) is well on the...

For almost half a century, people have been asking the same question; Nike or Adidas? With Nike being the bigger company overall, it’s no...