NEWS

We promised the 2022 Ego Expo would be huge, and we ARE delivering that promise. The partnership with Foot Locker is JUST one of the big things happening, but it's an important one to note. It's the first time we come together to inspire and empower the Aussie youth. Campaigns, activations, and new brands popping up are just one of the many things Foot Locker is doing to give back to the community to support our generation and the ones that come after us. By fuelling the pass

Over the last few years, paint and sip studios have popped up all around Melbourne, but none come close to the experience you'll have at a Brush by the Vines studio. In Melbourne, Australia, Brush by the Vines is the largest liquored licenced painting studio to operate entirely with a full-sized bar and great vibes. Run by May (the artistic one) and Jamie (the business guru), the paint n' sip workshop was created with a twist. "We're obviously not the first people to do paint

Soli, 27, is a singer-songwriter who has spent the last two years stepping into her artistry and taking music seriously. “If I had to box myself in a genre, which I don't like doing, or if I had to identify my sound, it's very much R&B,” says Soli. The singer-songwriter has been focused on establishing the ‘Soli sound’, creating music and bringing her songs to life with her writing. Soli’s inspirations come and go but most recently “it's definitely been H.E.R… [she] can reall

2021 has been a hell of a year. It was a year of incredible highs and unbelievable lows across every industry. We saw another Astroworld tragedy, mourned the loss of fashion and music icon Vigil Abloh, Britney Spears beat her toxic conservatorship in a gruesome battle, we’re still living with the pandemic, the US got another president, Australian floods and fires, Jeff Benzos stepped down as CEO of Amazon, Megan Markle and Harry called out the Royal family as racist, Beyonce

You might have seen the beginning of our latest series with Collarts which celebrates the fashion journey of just some of their successful graduates (If you haven’t, click here). The thing that makes this partnership so perfect is that our values so clearly align. Both Collarts and Ego Expo 2022 are driven by the need to create a space for creatives to flourish and turn their dreams into reality. It’s really THAT simple. Ok. Not really. But it’s a start. If you have passion a

Apparel Studios now dubbed AS Colour because people struggled with spelling Apparel (or was it aparrel? Was it two p’s or two r’s?) was born out of the desire for higher quality blank clothing. Before AS Colour the big boss Lawrence Railton worked for other blank garment manufacturers that were considered the best at the time. He quickly realised that the best at the time was not as good as it could be, so he developed his own with the twist of a different business model comp

The sudden passing of Virgil Abloh has left a gaping hole in every dreamer's heart. If I had the ability to ask every person who knew him or knew of him, they would tell me that he was an inspiration. Virgil created this amazing space for creatives all over to express themselves and become driving forces in both the music and fashion industries. He was someone who took risks, did his life passionately and left a mark on everything and everyone he came into contact with. Bella

At 26 years old, Adrian Swish has come a long way from the young Macedonian boy who wondered how music was made. “I grew up with a bit of a musical family, my dad played the guitar, my aunty was a singer and so was my uncle… I was kind of always around a musical environment,” he says. Producing his own beats, lyrics and sound, Adrian has been releasing music for the last three years and when he’s making music, there are no stresses and no worries. “In that zone of creating so

The promise to make Ego Expo 2022 bigger and better than the rest (which is hard considering how good the last few were) is well on the way with a new partnership. For the first time ever, Ego Expo has a live media team. This collaboration with The Disruption Entertainment is deeper than surface-level entertainment. Disruption Entertainment was born out of the need to make a stamp on Melbourne, same as us, so why not band together? The Disruption Entertainment team makes conv

For almost half a century, people have been asking the same question; Nike or Adidas? With Nike being the bigger company overall, it’s no surprise that it’s the one winning the battle of net worth, but the war doesn't end there. If you were to compare the two companies, there are a lot of factors to consider including history, ecological footprint, collaborations and representation plus so much more. Firstly, Adidas has a lot more history than Nike, but Nike rose up and took