NEWS

We promised the 2022 Ego Expo would be huge, and we ARE delivering that promise. The partnership with Foot Locker is JUST one of the big...

2021 has been a hell of a year. It was a year of incredible highs and unbelievable lows across every industry. We saw another Astroworld...

You might have seen the beginning of our latest series with Collarts which celebrates the fashion journey of just some of their...

Apparel Studios now dubbed AS Colour because people struggled with spelling Apparel (or was it aparrel? Was it two p’s or two r’s?) was...

The sudden passing of Virgil Abloh has left a gaping hole in every dreamer's heart. If I had the ability to ask every person who knew him...

Back in Melbourne for a third time, Ego Expo has a new location set up at The Meat Market in North Melbourne. It is the one place in...

For almost half a century, people have been asking the same question; Nike or Adidas? With Nike being the bigger company overall, it’s no...