NEWS

2021 has been a hell of a year. It was a year of incredible highs and unbelievable lows across every industry. We saw another Astroworld tragedy, mourned the loss of fashion and music icon Vigil Abloh, Britney Spears beat her toxic conservatorship in a gruesome battle, we’re still living with the pandemic, the US got another president, Australian floods and fires, Jeff Benzos stepped down as CEO of Amazon, Megan Markle and Harry called out the Royal family as racist, Beyonce

Apparel Studios now dubbed AS Colour because people struggled with spelling Apparel (or was it aparrel? Was it two p’s or two r’s?) was born out of the desire for higher quality blank clothing. Before AS Colour the big boss Lawrence Railton worked for other blank garment manufacturers that were considered the best at the time. He quickly realised that the best at the time was not as good as it could be, so he developed his own with the twist of a different business model comp

The promise to make Ego Expo 2022 bigger and better than the rest (which is hard considering how good the last few were) is well on the way with a new partnership. For the first time ever, Ego Expo has a live media team. This collaboration with The Disruption Entertainment is deeper than surface-level entertainment. Disruption Entertainment was born out of the need to make a stamp on Melbourne, same as us, so why not band together? The Disruption Entertainment team makes conv

For almost half a century, people have been asking the same question; Nike or Adidas? With Nike being the bigger company overall, it’s no surprise that it’s the one winning the battle of net worth, but the war doesn't end there. If you were to compare the two companies, there are a lot of factors to consider including history, ecological footprint, collaborations and representation plus so much more. Firstly, Adidas has a lot more history than Nike, but Nike rose up and took