Well, here we are, in a generation where we are ruled by the opinions and ideas of others. Robbing us of our dreams.

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This stops us from doing what we truly want to do and stops us from being who we want to be.

Zro Fux is not about being completely apathetic.

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It is about giving Zro Fux to the opinions of others and giving ALL the Fux about the things that are closest to you.

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"Stop worrying about what everyone else is doing, this is your life, you're writing the script so make it a f#cking good one!"

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Our mission is for people to feel empowered when wearing the brand to go on and conquer whatever it was that they were going to do before they second guessed themselves and listened to someone who doesn't have what they want.