EGO EXPO IS BACK in 2019, EVEN BIGGER AND BETTER! Australia's largest streetwear and lifestyle expo invites the urban, street culture scene to come - and shop, network, experience live street art, live fashion runways and discover new independent designers in apparel, sneakers and fashion accessories. We have over 100+ streetwear brands under ONE ROOF, FOR ONE WEEKEND ONLY!


The Expo

Welcome to the home of Australia's Largest Streetwear and Lifestyle Expo.

The pop-culture summer event has arrived! Find everything Street Culture under one roof in Street Fashion - Music - Art - Basketball - Industry Talks - Tattoos - Barbers
Plus much more in 2019!

Shop exclusive discounts and offers from both Global Brands and Independent emerging designers. Meet key influencers in the industry, eat street food with friends and join us in a slam dunk competition on the Ego Basketball Court. Loads of entertainment for the entire family... An event not to be missed!

February 16-17, 2019 | Melbourne Convention & Exhibition Centre, VIC 3000

What’s On

Ego What’s On Stage Schedule Ego Expo: Australia’s Streetwear and Lifestyle Expo is held annually each February. We are a pop-culture event that unites all

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Ego Talk Panels

Ego Talk Panels   Word on the streets is we have added a new element into our event. In 2019, Ego Expo will introduce hot-seat

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Street Ball & Street Art

EGO SPORT ENTERTAINMENT Introducing 3×3 Basketball Games with the community at Ego Expo. The streets know how to settle it on the courts. Proudly Sponsored

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Live Runways

Ego Runway Schedule The Ego Runway represents affordable, accessible and independent streetwear on aspiring models… Ready-to-wear releases seen on the Runway and available for purchase as you

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Frequently Asked Questions General     This is an all-ages, family-friendly event. You and all your friends are invited by simply purchasing a ticket online

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Our Charity: COTS

Beyond The Ego For Christmas on the Streets The Ego Expo unites Street Culture by proudly supporting Christmas on the Streets   There is more

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Our Stats

Ego Expo: Australia's Streetwear & Lifestyle Expo 2018

1820Patron Attendance
48Brand Exhibitors
19800Social Media Engagement
6Exhibitor Awards

Our Story

Founded in 2018. Born on the Streets.

Who Are We?

Ego Expo Australia is Australia’s largest streetwear and lifestyle expo, bringing together all the elements of street culture under one roof.

For the streets, by the streets.

Early Bird Online Tickets on sale now! Buy Now and Save!

Melbourne Convention & Exhibition Centre - February 16 and 17, 2019

Buy Tickets


Meet some of the passionate people behind the Ego Expo

Harmony Eaton
Ego Expo Ambassador

Harmony Eaton As the face of Ego Expo, Harmony is one of our emerging, headline models on the fashion runway schedule.

Harmony Eaton
Melissa Yu

Melissa Yu The Founder of Ego Expo, and the CEO of MCO Events Pty Ltd, Mel is a force to be reckoned with! With a

Melissa Yu
Olivia Porter
Project Manager

Olivia Porter As a creative herself, Liv has a passion for the fashion industry that shines through her work with Ego Expo. As a main

Olivia Porter

Meet the rest of our team

The Ego Family

Contact Us

Need more information about Ego Expo and our upcoming events? Questions? Comments? Our Melbourne Events team would love to hear from you! Please email through any general enquiries, media queries, sponsorship proposals or event partnership requests through this form. One of our friendly exhibition staff members will get back to you within 1-2 business days. We look forward to connecting with you and your brand.

Contact Us

Thank you for your interest in joining us for Ego Expo: Australia’s Streetwear and Lifestyle Expo held annually each February. We are a pop-culture event that unites all facets of street culture including apparel, sneakers, accessories, barbers, tattoos, street food, street dance and action sports. Ego Expo is about removing the ego and joining us in spirit and unity because we are more the same than we are different. This is a celebration of the streets and freedom to be yourself. Be part of the culture and community today.

We’d love to hear from you, whether you are an event attendee or would like to be a volunteer on the days of our events, please reach out!

If you are a fashion blogger, camera crew, fashion photographer, magazine/newspaper journalist, fashion or event student, television or radio host wishing to join us in this game-changer event, please get in touch and put yourself on the map. Pre-registered media passes are limited in availability and must be pre-registered to take official creative content within the expo.

The Ego Expo Team are always welcoming new event partners and event sponsors in this national annual event. If you would like to discuss an opportunity for brand fit together, please let us know and we can team up with a beneficial strategy for all involved!

We look forward to hearing from you soon. Contact us today.

Melbourne Convention and Exhibition Centre
1 Convention Centre Place
South Wharf
Melbourne, Australia 3006
Mobile Phone

+61 413 185 088


WANT TO EXHIBIT YOUR LABEL OR PRODUCT AT EGO EXPO 2019? Fill out the form below - Spots are filling up fast!

Already Registered? Login Here:

Exhibitor Login

For Exhibitors

Official Registration for the Ego Expo 2019 is now open for exhibitors ready to showcase their creations and online brand on a public, face-to-face platform.

Ego Expo is a pop-culture consumer-focused event that brings thousands of eyes onto your brand. If you're a business looking for maximum targeted audience exposure and an opportunity to increase your networks, leads and sales, give us a call to discuss an expo-strategy today. Our Managing Director will professionally assess where your brand is at and give you general sound advice as to whether you are "expo ready".

Ego Expo is proud to host some of the best brands in Australia that may have slipped right under your nose. The streetwear community comes together to share their story with their buyers and media influencers. If you are an overachiever in any field of fashion, art or music and understand what it means to be self-made, then Ego Expo has a spot for you. Remember, it takes one opportunity, one network and one door to open to elevate your business to new heights!

Enquire to join our mission today. Applications must include website or social media links to their merchandise and tell us your story... because your story deserves to be heard.

Only Labels exhibiting at Ego Expo will have the additional opportunity to showcase their product on the Ego Runway Stage Schedule. These are very limited positions. The Runway guarantees maximum brand exposure and great entertainment value with the crowd. Please notify us if you are ready to take your brand to the next level on the big stage!

What are you waiting for? Exhibitor Booths Selling Fast! Don't Miss Out!